D & S Bait, Tackle & Archery, LLC. has been in business for over 25 years in the same location. We carry a full line of bait and tackle.


D & S BAIT, TACKLE & ARCHERY, LLCWe are approximately 1 hour from Milwaukee & 2 hours from Chicago. Located on the northeast side of Madison, we are just 5 minutes from Warner boat launch on Lake Mendota. We are easy to find and have ample parking.

D & S is your one stop shop for all of your fishing gear, licenses, launch permits, ice, pop and snacks! Close by are many restaurants, gas stations, motels, and the interstate is just minutes away!

Our Staff is made up of local and knowledgeable fishermen that grew up in this area, and fish the local and surrounding lakes religiously. They are always happy to help you prepare for a great fishing experience, whether it be for the local lakes or a family fishing vacation.

We can mark maps and give you the current hot spots and fishing tactics for many of the the local and surrounding waters. If you don’t see one of the guys in the store, you’ll see them on the water! They are always working on improving their fishing skills so they can better accomodate their clients and customers.

Walleye – Musky – Bass – Smallmouth – Crappie – Bluegill – Perch

Give us a call at the store at (608) 241-4225, we are happy to help book your fishing guide or plan your next fishing trip in the Madison area. Or call our Fishing Hot Line for the latest reports at (608) 244-3474 (BIG-FISH) or just CLICK HERE for our online fishing reports, news & tips. If you want to get on our mailing list, we will be happy to keep you updated with our seminars, guide service, shack rentals and store sales!

We’re happy to announce our lineup for the Spring 2016 Fishing Seminar series! With local experts stopping in to speak on a variety of topics, it’s a can’t miss for every fisherman and woman. Come on in on Thursday nights to catch some pointers. The seminars start at 7pm and are always free to the public. There’s often special sales that run right after for those who want to pick up new gear or a new hobby. We’ll be starting on the first Thursday of April. The lineup is as follows:



04/07 | Rick Krueger | Madison Lakes from a Diver’s View

04/14 | Kurt Wilke, DNR | Future of the Madison Chain

04/21 | Wally Banfi  | Panfish Tactics

04/28 | Austin Ragotzkie | Walleye Patterns on the Chain


05/05 | Travis Richardson | Opening Weekend


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