Products & Services We Offer

D & S Bait has been in business for over 25 years in the same location. We carry a full line of bait & tackle.


We are open year round, seven days a week from sun up to sun down. We carry all fishing & hunting licenses and boat launch permits for Dane County.

Guide service is available from panfishing to Musky fishing. All equipment & bait is supplied by the guide. Just bring proper clothing, food & beverage. Call for more information at (608) 241-4225.

Free Fishing Seminars are a highlight on Thursday nights in the store for both the novice and pro fisherpersons. Seminars start at 7:00 pm & run from March through May and December. Speakers are knowledgeable local fishermen willing to share their fishing tactics and ideas on the local & surrounding lakes & waters. So stop by and tell us your fishing tales!

If you want an up-to-date fishing report on our local & surrounding waters, give us a call on our Fishing Hot Line at (608) 244-3474 or BIG-FISH, or you can check our online fishing reports on our Facebook page. We offer many fishing reports to local & regional papers and radio stations.


  • St. Croix rods · Rapala · Yamamoto custom baits
  • Shimano · Mepps · Northland · Vexilar
  • Abu Garcia & Quantum Reels · Eagle Claw · Strikemaster
  • Berkely · Bucher · Thill  · LARGE selection of ice jigs
  • Ice tents


  • Spikes · Night crawlers · Shiners
  • Waxworms · Helgramites · Suckers
  • Red worms · Leeches · Smelt
  • Leafworms · Minnows
  • Plus much more!
  • Bulk bait is also available for all of your vacation needs, including Canada! - Fishing Information Network
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